Setting SEO Goals

Okay, so we understand how important it is to put time into SEO. Now, how exactly do we go about it? One thing we do not do is begin trying to implement SEO strategies without some sort of goal for what we want to accomplish.

 
One of the greatest failings of many SEO plans, like all technology plans, is the lack of a clearly defined goal. The goal for our SEO plan should be built around our business needs, and it is not something every business requires. For example, if we run a simple blog, SEO might be more expense than it is worth. But if our plans for that blog are to turn it into a brand, then the simplest of SEO strategies might be just what you need to build the traffic that begins to establish our brand.

 
If we have a larger business, say a web site that sells custom-made silk-flower arrangements, one way to increase our business (some estimate by more than 50 percent) is to invest time, money, and considerable effort into optimizing our site for search. Just don’t do it without a goal in mind.

 
In the case of the silk-flower web site, one goal might be to increase the amount of traffic our web site receives. Another might be to increase our exposure to potential customers outside our geographic region.

Why we Creating an SEO Plan

Before optimize a web site for search engines, we need to have a search engine optimization plan. This will help us create SEO goals and keep those goals in focus as the purpose of our site changes, and as the methods for search engine optimization change and they will change.

Our SEO plan will help us to see where we need to concentrate our efforts at any given time. This need will change over time. In the beginning, we are most likely to be focusing on getting started with SEO. However, after we have put all of our SEO strategies into place, the focus of our SEO activities will change.

Note that they will change, not that they will end. Once we have started SEO, if we plan to continue using it, we will need to constantly monitor and update our SEO plan, strategies, and activities. There was a time when the only thing we had to worry about was which keywords or links would be most effective for getting our site ranked high in relevant search results. Today, very few search engines focus on a single aspect of search engine optimization. This means that over time those who focused only on keywords or only on links have found themselves with diminished SEO effectiveness.

Search engines will naturally change and mature, as the technologies and principles that enable SEO and the engines themselves change. For this reason, the SEO plan should be considered a dynamic, changing document. To keep up with that document, we need to be evolving or changing as well. And that’s where our SEO plan will help we stay on track.

 
Using the SEO plan, we can quickly and easily tell where we are and where we need to be with your search engine optimization efforts.