Okay, so we understand how important it is to put time into SEO. Now, how exactly do we go about it? One thing we do not do is begin trying to implement SEO strategies without some sort of goal for what we want to accomplish.
One of the greatest failings of many SEO plans, like all technology plans, is the lack of a clearly defined goal. The goal for our SEO plan should be built around our business needs, and it is not something every business requires. For example, if we run a simple blog, SEO might be more expense than it is worth. But if our plans for that blog are to turn it into a brand, then the simplest of SEO strategies might be just what you need to build the traffic that begins to establish our brand.
If we have a larger business, say a web site that sells custom-made silk-flower arrangements, one way to increase our business (some estimate by more than 50 percent) is to invest time, money, and considerable effort into optimizing our site for search. Just don’t do it without a goal in mind.
In the case of the silk-flower web site, one goal might be to increase the amount of traffic our web site receives. Another might be to increase our exposure to potential customers outside our geographic region.
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